Organizations that adapt faster are creating a competitive advantage, while companies that refuse to change are left behind. This may result in a significant profit or substantial loss of market share. Managing change in an organization is a structured approach that aims to ensure that changes are implemented smoothly and successfully to achieve lasting benefits. This is a multidisciplinary practice that has evolved through scientific research. Change management begins with a systematic diagnosis of the initial situation to determine both the need for change and the ability to change. The objectives, content and process of change are then agreed upon as part of a change management plan. Change management processes include creative marketing to enable effective communication to different stakeholders, and takes into account the different leadership styles and group dynamics involved. As a bottom line for transformation projects, change management aligns group expectations, integrates teams, and manages training.
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